www.u-lace.com
For anyone who follows TRIZ innovation methodology - you're probably seeing a number of the inventive principles at play.
The ones I've identified are:
Contradiction - I would like cool looking individual looking footwear but footwear is difficult to change.
What about the laces?
I would like to customise my laces but I can't because they are uniform in appearance and difficult to change.
Principles 15+17, dynamic parts and dimensionality change.
Make the laces elastic and shorter!
et Voila!
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